How? Situation overview: - Examining the existing concept (strengths and   weaknesses) - Determining the demand - Collecting information - Studying the target and competing products - Analysis of the initial specifications Brainstorming: - Drawing, without too many constraints - Create a bank of ideas - Refining the most interesting concepts Selection of 3 concepts: - Selecting 3 designs reflecting the constraints:   feasibility, ergonomics, target, etc. - Refining the chosen concepts - Transition from sketches to computer-generated   image - Resolving problems encountered - Checking the initial specifications Selection of the final concept: - Refine after client feedback - Transition from 2D to real 3D (mockups, models) - Analyse industrialisation, ergonomics, aesthetics   (proportions, colours, etc.) Prototype and follow-though to production: - Testing the prototype: functionality, ergonomics,   materials, etc. - Approve the prototype, refine production plans - Produce the production specifications - Consult the subcontractors - Follow up the start of production   To view the result of this project, click here. To view some other examples, click here. See the PDF version